01
Renters come to FOUND
FOUND attracts renters through search, advertising, content, and renter-focused campaigns.
FOUNDTHE FOUND NETWORK
Renter demand, built into FILLED.
Most apartment marketing starts after a renter has already chosen a property.
FOUND starts earlier.
Renters tell FOUND what they need - including budget, move timing, location, bedroom count, housing assistance, and other preferences - and participating FILLED properties can receive renter opportunities that fit their available inventory.
How FOUND works
From renter need to qualified tour.
02
We understand what they need
Renters share their budget, move date, unit preferences, location, and other relevant housing needs.
03
Participating properties are matched
FILLED properties that appear to fit the renter’s stated needs can be presented as possible options.
04
FILLED helps get them to the tour
FILLED’s lead-management infrastructure handles response, follow-up, qualification, and tour scheduling.
The primary outcome is a qualified tour - not another unworked lead.
The renter experience
What a FOUND inquiry can look like.
The renter shares the basics first. A real conversation fills in the details before a property is recommended or a tour is arranged.
Example FOUND form
A sample of the information a renter may share to start a search.
Tell us what you’re looking for.EXAMPLE
Other needs shared in conversationCat-friendly · Housing voucher · Near transit
Illustrative example. This is a preview, not a live inquiry form.
Example conversation
FOUND can clarify what matters before exploring participating properties.
Illustrative conversation, not a transcript or a promise of availability.
Housing vouchers & Section 8
Connect voucher holders with properties that accept them.
A renter using a Housing Choice Voucher, often called Section 8, can tell FOUND about that need at the start of the search. Budget, bedroom count, move timing, location, pets, and other preferences still matter.
For participating properties that accept housing vouchers, FOUND offers a way to meet renters who are specifically looking for that option. FILLED can share the renter’s stated needs, check current availability with the property, and help move a promising match toward a qualified tour.
Why it matters
Another demand channel - without relying on another listing marketplace.
Renter demand beyond traditional listing platforms
FOUND can capture demand before a renter has selected one specific apartment community.
Better context before the conversation
Properties can receive renter opportunities with information about budget, bedroom needs, move timing, and preferences.
Cross-property routing
If one property is not the right fit, the renter may still match another participating property within the same portfolio.
Real renter intelligence
FOUND conversations help FILLED understand what renters are actually looking for, rejecting, and struggling with.
One layer of FILLED
FOUND works alongside your existing marketing.
FOUND does not replace existing acquisition channels. FILLED can continue to manage and optimize:
- Property-specific advertising
- Meta campaigns
- Listing platforms
- Property websites
- Organic search
- Referral traffic
- Existing lead sources
FOUND adds a proprietary renter-facing demand channel to that infrastructure.
Existing Demand Channels + FOUND FILLED Qualified Tours
Renter intelligence
Learn what renters are actually asking for.
FOUND gives FILLED access to real renter conversations and stated housing needs. Over time, this can help identify patterns such as:
- Active price ranges
- Bedroom demand
- Housing voucher demand
- Move-in timelines
- Amenity preferences
- Common renter objections
- Inventory gaps
- Reasons prospects do not tour or apply
Insights are based on renter conversations in the FOUND network.
Qualified tours
FILLED does not stop at the lead.
The FILLED process is designed to move renter demand toward a measurable outcome:
InquiryVerified RenterMatchTour ScheduledQualified Tour Held
Once the renter reaches the property, the property’s leasing team handles the application, screening, approval, and lease process.
FOUND helps create the opportunity. FILLED helps get the renter through the door.
Clear standards
Equal housing opportunity. Clear roles.
Fair housing
FOUND is committed to fair housing and to following applicable federal, state, and local requirements. We aim to give renters consistent access to information about participating properties and do not steer or limit options based on protected characteristics.
Suggestions draw on a renter’s stated housing needs and current participating-property information. Housing assistance and other needs are handled in accordance with the rules that apply in each market.
Information and introductions
FOUND gathers preferences, shares information about participating properties, routes inquiries, and helps coordinate next steps. FOUND does not provide brokerage representation, negotiate rent or lease terms, or make screening or approval decisions.
Property-specific details, required disclosures, tours, applications, screening, approvals, and leases are handled by the property’s leasing agent or property manager. Any activity requiring a real estate license is handled by an appropriately authorized party.
For FILLED clients
FOUND is available to participating FILLED properties.
FOUND is not an open lead marketplace. Access to FOUND renter demand is part of the FILLED property network.
Properties gain access to FOUND alongside FILLED’s broader leasing-performance infrastructure, reporting, follow-up, marketing, and property strategy.
See If FILLED Fits Your PropertyTalk to FILLED
Have vacancy?
Let’s understand where your leasing funnel is breaking and what renter demand already exists in your market.
Talk to FILLED